4 things you didn't know about the Rio 2016 Olympics logo

How do you create the logo design for the most complex visual identity in the world? The Olympic Games is a tough gig for any firm: once you've won the project – through a prolonged bidding process that can pit over one hundred studios against each other – there's a long list of organisations and competing aims to satisfy, and a target audience of the whole world.

In September 2009, Brazilian agency Tatil beat 139 design studios and ad agencies to win the Rio 2016 Olympics logo job. Speaking at Design Indaba 2016, founder Frederico Gelli explained the challenges involved in creating such a visible logo. "It had to reflect local culture – but at the same time be universally understood," he said.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.