The myth of the BMW logo

1927: the Bayerische Motorenwerke logo has bronze-soloured serif font surrounding the familiar Bavarian flag motif

1927: the Bayerische Motorenwerke logo has bronze-soloured serif font surrounding the familiar Bavarian flag motif

The original BMW logo was designed in-house at Bayerische Motoren Werke AG in 1927. Whilst many think its checkered design is representative of a spinning aircraft propeller, it is in fact a combination of the logo of the Rapp Motorenwerke, from which the BMW company grew, and the colours of the Bavarian flag.

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