Skip to main content

New 'permanent' Yahoo logo finally unveiled

New logo: Cleaned up while retaining many familiar elements

New logo: Cleaned up while retaining many familiar elements

Yahoo has finally unveiled its new logo design. If you think you've heard this one before, you're half right - the search company has spent the last month running an unusual campaign to say the least.

'30 Days of Change' has seen Yahoo release a new logo every day, which it used across its properties for precisely 24 hours, before replacing it with another one. You can see all 29 'daily logos' here (opens in new tab). All these logos were meant to drum up excitement and enthusiasm for a new 'permanent' logo, which has finally been released today (above).

The new logo uses the font Optima and the colour Pantone Violet C. It's a much cleaner design compared to the original, while retaining elements such as the exclamation mark, the slightly enlarged second 'O' and the purple colour that's been in place since 2009.

OLD LOGO: The dancing letters of old are gone

OLD LOGO: The dancing letters of old are gone

There's a video explaining the thinking behind the new logo here (opens in new tab).

Liked this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.