New logo unveiled for New Zealand capital

NEW LOGO: A modern type treatment and new brand colours for the New Zealand city

NEW LOGO: A modern type treatment and new brand colours for the New Zealand city

This is the new logo design for New Zealand's capital, designed as part of the Destination Wellington project, which aims to promote the city as a place to do business.

OLD LOGO: The traditional script approach of old is gone

OLD LOGO: The traditional script approach of old is gone

However, not everyone in the city is happy about the new design. Many have claimed it looks like a church logo, while Jack Yan, who ran for mayor earlier this year and is on the editorial board of the Journal of Brand Management wrote: "It comes across as a cosmetic alteration, applying lipstick to the bulldog." However, he added that it was an improvement on the old logo (above) which he said was "unworkable in destination marketing and lacked appeal".

[Via Stuff.co.nz]

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