Why your logo designs don't need to be 'clever'

Logos need to work in context - but clients don't always understand

Logos need to work in context - but clients don't always understand

Of all the questions I ask new logo design clients, the most helpful to me is this: “What existing logos do you like and why?” Since every client has their own personal style that they respond to, it really helps to see that with my own eyes before I start designing. I usually point them to either Pinterest or a logo design compilation site such as Logopond to start gathering logos for inspiration.

This usually works out just fine, but lately, I have noticed several types of logos on the webisphere that are actually impeding the process for some of my clients. These logos generally fall into two camps:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.