For an app that's renowned for its beautiful filters that can spice up even the dullest holiday snaps and still life photography, Instagram's old school instamatic camera logo never really reflected this key selling feature. All that looks set to change though, as the photo editing app has revealed a new logo design and set of icons.
Gone too is the distinctive blue background, replaced instead with a crisp white. Instagram says this change hopes to put more focus on the user's photos and videos. "We wanted to create a look that would represent the community's full range of expression – past, present, and future," they added.
The new logo is the result of a redesign that has been in the works since last year. Instagram's supporting apps, including Boomerang, Layout and Hyperlapse, have all been given an overhaul with a similar colour scheme.
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