Fjord predicts digital trends in 2012

Digital agency Fjord, designers of services and interfaces for the likes of Foursquare and Flickr apps and BBC iPlayer mobile, has revealed to .net its predictions for digital trends over the coming year. It believes the next 12 months will be a "tipping point for emerging trends that will define and pave the way for future digital innovation," and a number of these trends can be taken advantage of by web designers and developers.

The majority of trends Fjord is predicting in its report centre around major shifts in technology, revolving around service design, often driven by mobile and relevant changes in interfaces. Fjord notes smartphone ownership continues to grow, and that work and home-life is becoming intertwined as tools migrate to the office: "Users won't put up with interfaces that don't match the slick, pleasurable experiences of the stuff they use at home." Designers must therefore increasingly be at the top of their game when creating interfaces, regardless of the type of user the project is aimed at.

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