Make your mobile site 70 per cent faster

As mobile use is poised to overtake desktop use within the next year, there's a serious disconnect between users' performance expectations and performance reality. Three out of four mobile website users say they're willing to wait five seconds or less for a page to load (Gomez, 2011), yet a recent survey of top ecommerce sites found that the average site took 8.9 seconds to load over an LTE network and 11.5 seconds over 3G (Strangeloop Networks, 2012).

Site owners have tried to offset this disconnect by offering mobile-only versions of their websites, with limited success. Up to one third of mobile users will opt to visit the full site when given the option. Shoppers who stay on the mobile website generate less revenue than those who visit the full site: just 14 per cent compared to 79 per cent generated by mobile shoppers on the full site, and seven per cent via the mobile app (Strangeloop Networks, 2011).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.