Tablets overtake smartphones in ecommerce

Self-proclaimed online marketing optimisation technology and conversion experts Monetate have revealed research that showcases how tablet shoppers are rapidly changing online shopping. An infographic from the company shows massive growth in tablet sales. This has led, in the sites Monetate tracks, to the share in visits attributed to PCs dropping from 94 per cent in Q1 2011 to 88 per cent in Q1 2012. The increase in traffic from tablets during that same period is reported to be 348 per cent, and tablet marketshare has also, in that one year, leapfrogged visits from smartphones.

With the majority of online shoppers reportedly using their tablets in the living room or bedroom, Monetate has quipped that the era of ‘couch commerce’ is now underway, and it points to a few key tips that can increase your chances of success in this growing sector:

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