Whiteboard's all-or-nothing approach to responsive web design

Whiteboard is a creative agency based in Chattanooga, Tennessee that aims to create meaningful experiences with deep values - an attitude reflected in its own website.

"The challenging pieces were moving the mobile experience forward beyond the average, taking on more experimental elements such as the background animation loop and blur filtering. These types of experimental polish will no doubt be controversial: they're not suitable for every device," technology mainman Jonathan Cutrell and development director Taylor Jones tell us. "We adopt them with the belief that there's a balance between transferability of the medium and the impact that has on the message as it relates to design. If a message is degraded because the design fails to perform well on your device, we'd rather the site fail than give a lessened experience."

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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