Whiteboard's all-or-nothing approach to responsive web design

Whiteboard is a creative agency based in Chattanooga, Tennessee that aims to create meaningful experiences with deep values - an attitude reflected in its own website.

"The challenging pieces were moving the mobile experience forward beyond the average, taking on more experimental elements such as the background animation loop and blur filtering. These types of experimental polish will no doubt be controversial: they're not suitable for every device," technology mainman Jonathan Cutrell and development director Taylor Jones tell us. "We adopt them with the belief that there's a balance between transferability of the medium and the impact that has on the message as it relates to design. If a message is degraded because the design fails to perform well on your device, we'd rather the site fail than give a lessened experience."

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