Aarron Walter on designing for emotion

Mandy Brown: So tell me how you came to this topic. What’s “emotional design” and where did it come from?

Mandy Brown: So tell me how you came to this topic. What’s “emotional design” and where did it come from?
Aarron Walter: Emotional design is a topic that I became interested in when I was hired to redesign MailChimp in 2008. I was already an avid user, and a big fan of the brand, which is delightfully light-hearted. The tone of the copy and the clear personality struck me as honest, like the people behind the brand weren’t trying to construct an inflated image of themselves. MailChimp just felt very human to me and I saw that as a strong competitive advantage.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.