Choosing business domain extensions

Domain extensions historically belong to the country of reference, for example .tv to Tuvalu, .eg to Egypt and .ly to Libya. The popularity of these domain extensions is encouraging businesses to purchase these domains without first considering the potential long term political implications. For many the implications are small or non-existent, but in some circumstances the impact could be extremely detrimental to their business and brand.

Recently, a number of .ly domains were deleted by the Libyan registry for perceived breaches of decency rules., a URL shortening service, was the most notable casualty, after it was reprimanded for the actions of an adult entertainment company that utilised its service. It is therefore important to be aware that registries controlled by countries are subject to local laws and or even, the whims of local governments.

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