Elitism: a new idea in UX

This article first appeared in issue 241 of .net magazine – the world's best-selling magazine for web designers and developers.

As UX designers, we’re taught and told to expect little from our users. Common practice is to believe users are mostly helpless idiots who shouldn’t be trusted with pointed objects or a rational thought.

In a modern design process, we have to ditch old assumptions and learn new patterns of design. This means anticipating new behaviours from our users. Don’t make them think? We had better be past this by now. Mindless users mean useless design, and we shouldn’t be designing for the non-thinker. We need something to cut through our own bullshit and design something amazing. That’s where Elitist UX comes in.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.