Get search marketing right

The online channel is the rising star of the retail sector. A Goldman Sachs ‘Dotcommerce’ report (March 2010) projects future online growth to be five times the rate of traditional retailing. UK retailers such as John Lewis, Argos and Sainsbury’s are embracing a ‘multi-channel’ approach to their business to meet a consumer base that’s now strongly multi-channel in both its expectations and behaviour.

Businesses seeking a competitive edge are realising that online provides significant value at a number of levels. Firstly it offers a platform for pre-purchase consumer research and brand engagement. This research typically drives both offline and online sales, with the latter typically offering higher margins. It also delivers a knowledge bank of behavioural insights.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.