Google unleashes real-time analytics

Google Analytics

Google Analytics was about the past, and now it's about the present. We'll be terribly upset if the next major update doesn't show future visits to your site

Google has announced major changes to Google Analytics, explained in full on its blog post What's happening on your site right now? John Jersin of the Google Analytics Team says Google Analytics has always done a great job at analysing past performance, but now it's bringing real-time data to the party, with the suitably named Google Analytics Real-Time.

The blog post provides a couple of examples of how this newfound interest on the present rather than the past might affect your websites. "One way that I like to use these reports is to measure the immediate impact of social media," says Jersin. "Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic." Through watching incoming traffic from various channels as it arrives, you can gain a better understanding of the effectiveness of each one, how rapidly visits occur, and so on. The second example Jersin provides is campaign measurement: with Real-Time, you can discover in seconds whether you're getting the data you want, rather than finding out hours later or even the following day.

According to the post, clicking 'New Version' in the top-right of Google Analytics will switch you to the updated service. The post also notes that Real-Time does not support profile filters.

Google has also announced Google Analytics Premium, to meet the needs of Google's largest customers. Available for a fixed annual fee in the USA, UK and Canada, it provides extra processing power, advanced analytics, service and support and SLAs relating to data collection, processing and reporting.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.