Jared Spool on usability and intuitive design

This article first appeared in issue 222 of .net magazine the world's best-selling magazine for web designers and developers.

It’s often said that there’s no such thing as ‘good’ and ‘bad’ design – it’s totally subjective. But Jared Spool reckons that’s a lot of tosh. The CEO of User Interface Engineering, the world’s largest research, training and consulting firm specialising in website and product usability, believes it boils down to one thing: whether or not your design is intuitive.

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