Mena Trott

She’s the web industry’s darling. As pretty, charming and funny as approachable, the fast-talking 29-year-old usually has the audience wrapped around her little finger in no time. Not so at Les Blogs 2005, when Mena Trott, co-founder and president of San Francisco-based blogging company Six Apart, called Brit blogger Ben Metcalfe an “asshole” because he harshly voiced his disagreement with her thoughts on online civility (“this is bullshit”). This heated exchange may not be appropriate for a discussion on civility, but it illustrates how Mena’s frankness and unpretentiousness brings a fresh wind to a world that’s usually dominated by geeks, who, at times, can take themselves a tad too seriously. Mrs Trott is genuinely passionate about online civility and Six Apart’s latest blogging platform, Vox, is a direct result.

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