Search giants unveil semantic vocab


Is a step forward for microdata or an attack on open standards?

Google, Yahoo and Bing have jointly unveiled a new vocabulary for the web that provides a standardised way to markup content so that it can be interpreted by search engines.

Sites that use will get preferential treatment in the search results.

Unsurprisingly, this has tread on a few toes because the open standards community has been working on open semantic markup standards for years, and was not consulted about this. The main complaint is that this move enables the search giants to control the markup that's used on the web, instead of allowing people to choose what works best for them.

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