Successful marketing is both physical and digital

Fact: digital marketing has grown up. Once the poor, and often misunderstood relation, it now binds together and amplifies TV, outdoor, direct marketing and PR creating an extra dimension of interaction and engagement. It also changes the historically one-directional flow in which communications have travelled along these channels. The traffic is now two-way originating from any one of these sources. Today, when it comes to true customer engagement, the term ‘phygital’ sums up where marketing is going and is set to become one of the big trends of 2012.

Phygital? What’s it all about?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.