Taking the soul out of social media networks

There was always going to be a danger that social media would eat itself, but nobody would have guessed it would start at the heart. Since Facebook’s record IPO in May, one of the biggest in technology, its share price has dropped. Pre-IPO valued at more than $100 billion, the business has since lost more than half of its capitalisation as investors have become less certain of its advertising model against a backdrop of users moving from PCs to smartphones and tablets. So, facing post-IPO monetisation challenges, Facebook has been forced to bring the money in through other means to appease its stakeholders and attempt to restore value for the shareholder.

Having pushed the sheer volume of their users to get IPO, the social networking giant changed its interface in May. The transparency of the platform has been reduced and artificial barriers have been put in place between brands and consumers as a form of revenue generation. The company has launched a scheme whereby brands can pay to promote their posts, ensuring that they will be bumped up and seen by users who Like them. These brands are basically paying for what used to be a given, while Facebook users are no longer getting access to information without bias. The posts that they are getting easy and immediate access to are the ones created by those who have paid for that privilege. There are brands now reporting a reduction in click-throughs by as much as 50 per cent even though their Likes remain plentiful.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.