What the new TLDs mean for brands and consumers

In 2011, ICANN, the body that governs addresses on the internet, recently made the decision to allow brands and organisations to apply for and manage their own unique top-level domains (TLD). Businesses (and others) that submitted a successful application and met all of ICANN’s requirements are about to have their name featured on the right side of the dot in web addresses for the first time. In ICANN’s 'dot Brand' new world, you can expect to see domains such as .CHANEL or .NIKE alongside familiar domains such as .COM, .INFO and .ORG. In short, brands are no longer constrained to the left of the dot (as in 'nike.com'), but can now have their own identity at the very top level (as in 'sports.nike').

Dawn of a new domain

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.