What social sharing widget is right for you?

It’s very rare to visit any website today and not be met with an array of social widgets. These can be anything from a simple button or box linking to a Facebook or Twitter page or something which enables site visitors to comment, tweet, like, share and bookmark across a wide variety of social media platforms. Irrespective of the degree of complication, social widgets typically allow users to share directly from publishers. However, while this increases the publisher’s distribution of content and helps to generate web traffic, generally the benefits of these widgets can be one-sided.

When a user shares via a Facebook or Twitter widget, the publisher doesn’t gain any helpful insight from the data it records. Equally when web tools such as AddThis or ShareThis are installed, publishers are missing out on new revenue streams. These are benefits publishers may have not realised were available to them. Publishers seriously need to consider what they want to get from social sharing tools and ask themselves, what widget is right for me?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.