Why you should think of web building as part of a larger system

It's easy to get caught up in all the elements related to building a site: content, code, design, testing, and so on. So much goes into that final deliverable that we can forget about how the site comes across to a user, how scalable it is, and how long it can last.

These questions focus on the experience of what we create. The core of brand design is that experience. In his book, The Brand Gap, brand strategist Marty Neumeier defines a brand as "a person's gut feeling about a product, service, or company". By following this definition, it is safe to say that what we create needs to translate into a larger, global end product, where one deliverable – like a website – isn't the product, but just one component of it. The more brand- and system-based thinking we bring into web design, the better off web design will be.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.