Adobe just revealed the new logo nobody knew it needed

Adobe logo
(Image credit: Adobe)

With Adobe's many announcements recently, we were so blown away by the advances in its AI tools to notice another novelty. But in the videos promoting the new text-to-image features from Adobe Firefly, the company behind Photoshop and Illustrator has quietly started using a new version of its logo.

Appearing in logo animations in recent videos, the new application reverses the colours of the main Adobe logo and uses the graphic mark to replace the A in the company name, effectively creating a new Adobe wordmark. It looks bold and distinct, and it's perfectly legible and recognisable. In fact, the move seems like such an obvious design decision, we're wondering what took Adobe so long (see our guide Adobe Creative Cloud discounts if you need to get access to the company's tools).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.