Apparently Adobe staff are worried about its AI software

If there has been one contentious topic in the world of art and design over the last couple of years, it's AI. Ethical questions over copyright and implications for creatives have plagued image generators since the start, so it's perhaps no surprise that Adobe has been at pains to portray a sense of responsibility with its own offering, Firefly. But it seems it might not be enough for the company's own employees. 

According to a new report, a debate is raging inside Adobe about the existential threat its AI technology could pose for its own customer base, with examples cited of design teams already downsizing thanks to the effectiveness of Adobe Firefly within Photoshop. (Check out our guide on how to download Photoshop if you want to try it for yourself.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.