Amazon just fixed its controversial new app icon

Amazon has never been particularly synonymous with stylish design. From its homepage to its packaging, the company's aesthetic is perhaps best described as 'functional'. But last month's new Amazon's app icon felt like a rare foray into sleek and striking minimalism – until users spotted the rather unfortunate design fail. And now, mere weeks later, Amazon has already fixed it.

Appearing on several regional app stores, the new icon (below) features Amazon's signature arrow/smile on a brown background (presumably based on its cardboard boxes), along with a hint of the company's bright blue parcel tape. (Check out our logo design guide if you're looking for more inspiration.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.