Apple's giant Christmas billboards demonstrate the power of its logo

Apple Christmas advert, a billboard shaped like a giant Apple shopping bag
(Image credit: Apple)

Building-sized shopping bags have been popping up in major cities, from New York to Paris, and this time it's not Ikea that's responsible. There's no name and no copy, but the simple design leaves no doubt as to who is behind the campaign, even if the logo's wrapped up with a festive bow.

Apple's already delivered an emotive animated ad for the festive season. Now the tech giant has followed up with a much more minimalist campaign in keeping with its design ethos to remind us that an Apple device can make a wonderful gift (see our pick of the best Apple deals to see what's on offer).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.