Erm, it seems Apple really does want to own all the apples

logo of a red apple with a white cross on it, logo of a black apple with a bite out of it
(Image credit: Fruit Union Suisse/Apple)

Apple has form when it comes to trademark battles. It had a long lengthy fight with the Beatles' music label, Apple Corps, and it even took on a company that had a pear for a logo in a frankly baffling dispute, resolved in 2021. Now, Apple is trying to take down the Fruit Union Suisse, the oldest and largest fruit farmer's organisation in Switzerland. Its beef? The organisation's logo consists of a red apple with a white cross. 

The Fruit Union Suisse's logo is not new, the organisation has been around for 111 years and it's had the apple logo for most of its history. And as director Jimmy Mariéthoz points out, "it's not like they're trying to protect their bitten apple," meaning that it's tricky to see where Apple is coming from. After all, it already owns one of the best logos of all time.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.