Apple's new generative AI model is a curious first step

Apple logo over a motherboard battern
(Image credit: Apple/Getty Images/Future)

Generative AI models have hogged the headlines in the design world for a while, but one company that appears to have been staying out of the race is Apple. But that changed this week, with Apple researchers releasing a new AI model capable of making edits to images based on text prompts.

Titled MGIE (which is short for the ever-so-catchy 'multimodal large language models-guided image editing'), the tool offers "instruction-based image editing for various editing aspects." If you're wondering what all the fuss is about when it comes to generative AI, take a look at how much AI image generation has improved in one year alone.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.