The new Apple Store design is here (and people either love or hate it)

Apple store redesign
(Image credit: Apple)

Apple has given its online store a complete redesign, and it's already causing a ton of debate. The store was down for an hour on Tuesday before it came back with a brand new look, also reintroducing a dedicated store tab on the main website. 

The new design is chock-full of horizontally scrolling card carousels and a LOT of content. Below a link to chat with a specialist, there are images and links to major product lines (Mac, iPhone, AirPods, etc.), some of which lead to new dedicated Store pages showing the models available. Scroll down and there are sections on everything from what’s new to highlights, accessories, support pages, trade-in and more. The site currently highlights the Apple back-to-school deal offering free AirPods for students.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.