Audi’s new socially distanced logo misses the mark

Brands are responding to coronavirus in various ways, from offering free services to reminding people of the importance of social distancing. One trend that has emerged out of the latter is socially distanced versions of brand logos, with car manufacturer Audi the latest to join in. 

Posting a simple animation to its Twitter page, Audi's new socially distanced logo sees its usually interlocked rings (representing four manufacturers which merged in 1932) disconnecting, accompanied by the words 'keep distance'. The rings aren't exactly observing the two-metre rule, but the message is clear enough. But then things get a little confusing as the rings join back together, with text underneath that reads 'stay together'. 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.