Australian logo ditched after going viral for all the wrong reasons

Australian Made logo
The current logo (left) vs. the alleged new version (right) (Image credit: Australian Made/Future Owns)

Some rebrands are successful, some less successful, and some are just plain baffling. Australian Made's new logo certainly fell into the latter category last month, replacing its beloved kangaroo with something that looked a lot more sinister. Thankfully, the viral redesign has now officially been canned. 

The Australian Made mark is designed to signify products that are, you guessed it, Australian made. According to its website, the logo is "the mark of Aussie authenticity". But as many pointed out online, the new version looked remarkably like a virus. Not quite where we'd look for logo design inspiration – especially in 2020. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.