Osaka World Expo logo revealed (and it’s the weirdest design we’ve ever seen)

We've encountered countless weird and wonderful logos, but every now and again something leaves us completely perplexed. That's exactly the case with the brand new logo for Japan's Osaka World Expo logo – and it seems most of the internet feels the same. 

It's difficult to describe the design for the 2025 World Expo, but we'll give it a go. It seems to be a ring of several red blobs or dots of various sizes, some of which have been given googly white and blue eyes – naturally. It also features the words OSAKA, KANSAI, JAPAN EXPO 2025 (in a very sensible sans serif font). Like many online, we can't decide if it's joyously fun or a sheer abomination. We feel much more decisive about the examples in our best logos list.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.