Baywatch Red: the birth of a new Pantone colour

It's hard to believe its been 30 whole years since our Saturday evenings started with that trademark slow-mo run and Jimi Jamison's 'I'm Always Here' theme tune. Yes, Baywatch first aired three decades ago, and to celebrate the iconic '90s show, producers Fremantle and Pantone have teamed up to officially commemorate the anniversary. And what better way to do so than with that trademark bathing suit red. 

Enter: Baywatch Red, Pantone's newest addition to its colour library. Fearless, bold and eye-catching, the colour certainly plays to all we know about colour theory. It used to adorn the bodies of the high-energy lifeguards, reinforcing the dramatic nature of the action, and has resurfaced to bring its high energy to us in an official capacity. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.