Boots reveals biggest logo redesign in 170 years

Boots logo
(Image credit: Coley Porter Bell)

Health and beauty retailer Boots has recently launched a new logo (above) and a refreshed visual identity to help it keep up to date with the ever-changing world of wellbeing. The overhauled branding includes one of the most dramatic changes to the UK retailer's logotype in its 170-year history, as well as an energetic redesign of Boots' stores, apps, social platforms, campaigns and website.

For readers outside of the UK, the Boots logo might be something of an unknown quantity. But for plenty of shoppers, the pharmacist-cum-beauty shop is a familiar sight. Its previous logo, below, featured the Boots logotype encased in a distinctive blue lozenge. The essence of this design has been going strong since the '60s, while the overall letter shapes can be traced back to 1883.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.