Burger King delivers a sick burn to the competition

Burger King new ads with grill lines
(Image credit: Burger King)

Burger King's on a bit of a roll when it comes to edgy ad campaigns, and while it doesn't always hit the mark (and sometimes ends up shooting itself in the foot), its latest effort does a great job of taking a bite out of the competition.

Once again it's focusing on BK's flagship burger, the Whopper. It's had mixed results with its Whopper campaigns of late; last month's Australian adverts for the Pride Whopper hit all the wrong notes, prompting an apology from the agency behind it, although its brilliantly self-deprecating 'All About the Whopper' ads were great attention-grabbers, highlighting the fact that most people can't identify any other BK burgers.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.