Burger King's new ads sizzle for all the wrong reasons

An ad for Burger King in a street in London
(Image credit: INGO for Burger King)

Burger King discovered very few people know their menu and only recognise the Whopper. But rather than hide the fact it's turned a potential marketing disaster into an ad sensation. The McDonald's rival created an ad campaign that celebrates its best burger with no whopping lies or misdirection, and we're loving it (yeah, we know).

This isn't the first time Burger King has impressed us with an inventive ad campaign. It's rebrand last year wowed us with a masterclass in flat design, while the new Burger King reusable packaging hit all the right notes.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.