Is it just us, or is the BK 'Meltdown' a bit tasteless?

Burger King
(Image credit: Burger King)

Burger King has launched a new campaign in time for Climate Week. 'Meltdown', pledges to scrap the plastic toys that have been a staple of a children's meal, and comes with its own revamped packaging design, hats and logo. 

In fact, the fast food giant is going even further and encouraging people to bring in their old plastic toys, which the company will then melt down to recycle into other items – hence 'Meltdown'. It's a fantastic cause that was borne out of a petition created by two schoolchildren. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.