Clever AI-powered billboard dispenses free beer (no, really)

(Image credit: Carlsberg)

Some big brands are universally known but still generate a lot of debate about how they should be pronounced. Is it Nai-key or Naik? And is the stress in Adidas on the first or second syllable? This happens even within a single country. Take that international, and you'll find even more takes on pronunciation.

The Danish beer brand Carlsberg has long claimed to be "probably the best in the world," but it's realised this might not be good enough if people can't pronounce it. Its solution? AI-powered pronunciation training rewarded with free beer (see our pick of the best print adverts for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.