This awesome hand-drawn logo changes every time you see it

A gif of the changing GBA logo
(Image credit: Guilty by Association/Talia Cotton)

Logos are one of the most important elements of your brand as they're the face of the company. A good logo is normally plastered all over a brand's products or services so people can recognise it. But what happens when you choose a design that changes every time you look at it?

Online lifestyle brand Guilty By Association (or GBA) has released its brand new logo... or should I say logos? The new design uses an algorithm to randomly render different logos every time you refresh the GBA website, meaning that you never see the same GBA logo twice. If you're hoping to create your very own innovative logo, then make sure you check out our guide on how to design a logo.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.