Creatives aren't backing the new Kickstarter logo

This weekend saw creative crowdfunding site Kickstarter roll out a surprise rebrand that flies in the face of recent design overhauls. Whereas the likes of Dropbox and eBay have reinvented themselves with vibrant colour palettes in an attempt to grab attention, Kickstarter has done the opposite and launched a bloated, single colour logo, and a pared-back website design.

Created in partnership between Kickstarter's in-house design team and New York-based design office Order, the new identity is centred around a puffed up wordmark that does away with the black and green colours from the old logo.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.