D&AD issues a campaign with an equality wake-up call

As with many areas of the modern professional landscape, equal representation of race and gender is a problem for the creative industry. According to statistics, only 11.5% of creative directors are female, highlighting the amount of work there's still to be done in the name of equality.

To this end, The Beautiful Meme have devised a bold campaign for D&AD New Blood 2017. Taking as its starting point a series of statements and statistics that highlight the current state of the creative industry, these in-your- face designs are a challenge to whoever reads them to take action.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.