Dettol's back to work ad sparks a (hilarious) backlash

(Image credit: Dettol)

A series of new Dettol ads, which promote getting back to work safely, has gone viral for all the wrong reasons. After a picture of the poster ad was shared on Twitter, office workers have weighed in with caustic opinions about the ad's faux-sentimentality. 

The advert (which definitely won't make it into our top print adverts list), essentially lists a bunch of things we're supposed to miss about the office. But the problem is, no one actually misses them. Set in a cringe-inducing style that's clearly supposed to raise a wry smile, if not a sentimental tear, it includes gems such as "proper bants" and "accidentally replying-all" (which, like a lot of the points on the list, we could actually do at home, just FYI). 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.