New EA Sports FC logo misses the net

What's the shape you most associate with football? The sphere of the ball? The rectangle of the pitch or the goal? For EA Sports it's the triangle formed by players' passes. And it was determined to get that into the new EA Sports FC logo at all costs. 

It's just revealed the logo design for its post-FIFA football game, and some fans are very confused. IFC? UFC? And just what sport will we be playing? (EA should see our tips on how to design a logo).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.