Fans are skeptical about the 'cheap' Apple Vision Pro

Apple Vision Pro
(Image credit: Apple)

Released in February in the US, the Apple Vision Pro is the first entirely new Apple product line since the launch of Apple Watch in 2015. It's also very expensive, costing $3,499. There are rumours that Apple now aims to speed up the launch of a cheaper entry-level version of the spatial computing headset (Apple Vision Air? Apple Vision?), but many have some doubts about how well it will be received. 

Still only available in the US, the Vision Pro is a niche device that Apple probably doesn't expect to reach mainstream use, and the price fits with that. But it remains to be seen what sacrifices Apple will make to reduce the price for an entry-level headset while still retaining enough of a unique selling proposition over rival devices to make it appealing (see our roundup for Apple Vision Pro reviews).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.