This travel agency's new logo is a huge improvement

First Choice logo
(Image credit: First Choice / Ragged Edge)

The travel industry has faced huge disruption in the past decade or so. Changing tastes, the rise of online bookings and the Covid-19 pandemic have all had an impact, so it's perhaps not surprising that brands have made big design changes as they seek to weather the storm. 

The UK travel agency First Choice doesn't do subtle rebrands. Its latest overhaul is just as radical is the last one back in 2015, but happily its new logo and other assets look a lot more apt for a travel brand this time around (see our pick of the best tourist board logos for more travel inspiration).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.