"Offensive" guacamole ad causes uproar

collage style image of a hand holding an avocado
(Image credit: Holy Moly Dips)

Guacamole producer Holy Moly has been under fire for a new ad campaign that presents its luxury dips as "Columbia's purest export". The "guac so good, it should be illegal" has a struck a nerve with Instagram commenters who claim the ad is "offensive" and "upsetting", allegedly perpetuating harmful stereotypes.

In an attempt to flex the freshness of its "export", the brand missed the mark by employing drug culture language and imagery, insinuating a connection between the South American country and illegal drug-based activity. But while we often see brands court controversy, guac is the last thing we'd expect to cause contention. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.