Heinz's new sauce mashups are the Marmite of condiments

Heinz crowdsauced
(Image credit: Heinz)

Some condiments are made to go together. Ketchup and mayo, ketchup and mustard, er – maybe just those two, actually. But Heinz is pushing some outrageous mashups with a really-quite-horrifying new Canadian range, inspired by late night cravings that Heinz 'crowdsauced' from old posts on the internet.

Look, we're all for experimentation, but this line of blended sauces sounds so out there the only saving grace might be that they are confined to Canada (sorry, Canada, but we hope it stays that way). Though from the disgusting sounding flavours to the questionable names, this line is certainly a conversation-starter (unsurprising for a brand responsible for some of the best print ads ever).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.