How Hillary Clinton is winning over the design community

Remember last year when Hillary Clinton's logo design was revealed and everyone hated it? Those were great days, but a year later everyone's had a chance to get used to Michael Bierut's bold design and the consensus today is that it's actually pretty good, maybe even a design classic.

See more

A year ago today, the Supreme Court upheld what we know is true: All love is equal. (opens in new tab)

A photo posted by @hillaryclinton on Jun 26, 2016 at 6:08am PDT

The logo's been helped along the way by a number of remixes that reveal it to be a pretty versatile design system that can be used to represent all manner of issues, and with the appointment of running mate Tim Kaine it's most recently been adapted into a Clinton-Kaine logo with a new blue palette.

And with her nomination as the Democrat candidate now secure, Clinton's campaign has been pulling out all the design stops with a whole load of on-point signs and graphics unveiled at the 2016 Democratic National Convention, not only promoting Hillary Clinton but also laying into Republican candidate Donald Trump. Like the original logo, these were also the work of Pentagram, as Bierut revealed on Twitter.

See more

The design love didn't stop at the DNC, either. Last week the Clinton campaign revealed its latest must-have promotional items: the 45 Pins Project (opens in new tab), a set of badges by 45 top artists and designers invited to created designs that embody why they support Hillary Clinton, and including work by Michael Bierut and Paula Scher. Why 45? Because if elected, Hillary Clinton will be the 45th President of the USA.

See more
See more
See more

The stunning collection of designer badges can be bought in individual sets for a few dollars each, or you can splash $100 on the whole lot in one go. Or at least you can if you're a US citizen; Federal Election Commission rules about campaign contributions mean that non-Americans aren't allowed to buy them.

Show your love for Hillary with these amazing designer T-shirts

Show your love for Hillary with these amazing designer T-shirts

As well as the designer badges there's more great looking Clinton gear available on the campaign store (opens in new tab), such as T-shirts by leading fashion designers (opens in new tab) - including one by Marc Jacobs - plus sets of posters, bumper stickers, postcards and even shot glasses featuring many of Pentagram's eye-catching designs.

Even Bernie Sanders gets some love in these campaign signs

Even Bernie Sanders gets some love in these campaign signs

It's all a far cry from the resounding hatred of the original logo when it was announced last year; you can see plenty more over at the Hillary Clinton campaign site (opens in new tab). And if you're not a US citizen but really want to own some of Hillary's designer swag, you'd better find an American friend to order it for you.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.