IKEA's first-ever Christmas advert is the best thing you'll see all day

(Image credit: IKEA)

Did you know IKEA has never released a Christmas advert until today? We found it hard to believe too. But later tonight TV screens will see the first-ever festive IKEA ad, and, well, we love it. The perfect antidote to the usual tear-jerkers offered up in the festive period, this hip-hop themed offering from IKEA and Mother London had us both laughing and cringing (at how relatable it is) at the same time. 

Encourage the nation to defy ‘home shame’ and open up their homes to guests this festive season, ‘Silence the Critics’ opens with a small flat that has seen better days. The beat drops and a, quite frankly, vulgar-looking cat teapot and various other household ornaments come to life with a brutal rap, voiced by legendary MC D Double E, that ridicules everything from the tired furnishings and cracked walls, to the lack of space. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.